Your Strategy Needs A Strategy

Strategy is a means to an end: favorable business outcomes. When we think about strategy, we tend to think about planning: study your situation, define a goal, and draw up a step-by-step path to get there. For a long time, planning was the dominant approach in business strategy—in both the boardroom and the classroom. But effective business strategy has never really consisted of just this one approach. The multidecade plans that oil companies make would feel inappropriate to the CEO of a software firm that faces new products and competitors every day and that therefore adopts a more fluid and opportunistic approach to strategy. Neither would such long-term plans feel natural to an entrepreneur creating and bringing a new product or business model to market.

What is this broader set of ways in which we can approach strategy, and which approach is the most effective in which situation? That is the central question of this book, and we will show that getting the answer right can deliver demonstrable, significant value.

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The Art Of Closing The Sale

WHEN I BEGAN SELLING, COLD-CALLING FROM OFFICE to office during the day, and from house to apartment during the evening, I was terrified of closing. Every day, I would sally forth to sell, unafraid to get face-to-face with prospects and enthusiastically deliver my sales information. Then, at the end, I would choke up and askhesitatingly, “What do you want to do now?” Invariably, the prospect would say, “Well, leave it with me and let me thinkabout it.” I learned later that the words, “Let me think it over” or “Let me think about it” are polite customer-speakfor “Goodbye forever; we’ll never meet again.” I convinced myself that people all over town were “thinking it over” and that my phone would soon fall off the hookwith eager buyers. But no one ever called. I finally realized that it was not the product, the price, the market, or the competition that was holding me back from making sales. It was me. More specifically, it was my fear of asking a closing question. One day, I decided tha...

God Told Me To Marry You

IN CHRISTIAN CIRCLES today, this issue of ‘God said…’ or ‘God told me…’ has brought a lot of confusion and caused a lot of problems especially for unassuming young ladies today. You find that when it comes to marriage, a lot of people, especially ladies make the mistake of falling prey to manipulation and intimidation under the guise of a marriage proposal. A man comes to a young lady and says to her, “Thus saith the Lord: you are my wife” or another very common one you’ll hear is, “I had a dream and the Lord revealed to me that you are my husband”. You know, I hear this a lot and it really bothers me that young people will allow themselves to be held captive or manipulated by such lies. So I decided to address the issue once and for all. Click Here To Download The Book

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