NNAEMEKA'S LIBRARY

Social media allows people to be more connected than ever before and marketing is changing rapidly as new technologies come available. Online users are communicating in real time and every brand in the world is being caught up in the conversation whether the company is actively participating or not. Venturing into social media means opening up your brand and company to the world at large and giving up some control over how your message is being spread. How do you take back some control and make sure that your brand is being promoted in a positive and effective way? Click Here To Download The Book

Today, social media platforms have invaded and taken over public consciousness. It has become a big part of day to day routines and an indispensable communication tool for people to connect and stay in touch. Consumers have used social media presence as one of the integral basis of a company’s legitimacy, reliability and viability. Businesses today are judged based on their Facebook or LinkedIn profiles, and consumers expect companies to respond to the concerns and queries they have tweeted within the day or within the hour. Suffice it to say, social media has managed to steal the thunder away from traditional marketing methods. Modern marketing strategies today have a mix of social media tactics as its integral component for reaching business goals. Click Here To Download The Book

Social media tools and social networking sites have revolutionised communication methods, both privately and increasingly, at work. Communication through social media involves the use of an online platform or website (a social networking site) that enables people to communicate, usually for a social purpose, through a variety of services, most of which are web-based and offer opportunities for people to interact over the internet, e.g. via e-mail and ‘instant messaging’ (a form of real-time, direct text-based communication between two or more people using personal computers or other devices). Click Here To Download The Book

They all have smartphones; most of them get Facebook updates on their phones, but for one reason or another they have chosen not to enter the world of business social media. Many are on LinkedIn and have a few connections, almost none of them tweet, and even fewer have their own YouTube channel. REALITY: Some HUGE companies have gone all out in social media, whereas others have their heads buried in the sand or are playing ME TOO, because they woke up one morning and found their competition gaining ground through a prominent and active social media presence. Still others are claiming “regulations” are keeping them from engaging. Click Here To Download The Book

Before you jump into social media it is very important to have a clear strategy in place. Although social media may not appear expensive as the majority of the tools are free, it can be very expensive in terms of time you have to allocate, and as we all know time is money. So you need to ensure that you are making the most effective use of your time and not wasting such a valuable commodity. This guide will certainly help you reduce the amount of time required and will give you a better understanding about what social media is all about and how it can be very effective. The value of social media is not only the popularity of the websites but how these sites connect a company directly to their current and potential customers. Social media can be used to generate awareness and buzz about a company’s product or services and it can drive significant traffic to its website. However, to truly capture mind share it is important to have a clear strategy in place that defines the message, deliv...

Your plan must start with a desired result in mind. What do you hope to accomplish? Whatever your organization’s goal, state it clearly in your plan, and outline the specific objectives that will help your brand achieve it. Each of your goals and objectives should be SMART: Specific, Measurable, Actionable, Realistic, and Timed. When goals and objectives are solidified, determine exactly which key performance indicators (KPIs) you’ll use to measure success, and set a benchmark to start from. Click Here To Download The Book

All business planning should start with defining clear goals, and social media is no exception. Without a clear idea of what you want to accomplish with social media, you are unlikely to achieve anything at all because your efforts will be scattered or aimless. In addition, different social media goals require different sets of action. For example, if your goal is to gain consumer credibility, that looks very different than if your goal is to convert 30 percent of prospects to sales. Start by writing down at least three social media goals for your business. Make sure each goal is specific, realistic and measurable. It is vital to make your goals measurable so that you can track your business’ progress towards each goal. To test how measurable your goal is, ask yourself what it will look like when partially or completely achieved. If you don’t know, you need to continue working on the goal’s measurability. It’s also important that your goals for social media relate to your overall goals...