Creating Social Media Strategy

All business planning should start with defining clear goals, and social media is no exception. Without a clear idea of what you want to accomplish with social media, you are unlikely to achieve anything at all because your efforts will be scattered or aimless. In addition, different social media goals require different sets of action. For example, if your goal is to gain consumer credibility, that looks very different than if your goal is to convert 30 percent of prospects to sales.

Start by writing down at least three social media goals for your business. Make sure each goal is specific, realistic and measurable. It is vital to make your goals measurable so that you can track your business’ progress towards each goal. To test how measurable your goal is, ask yourself what it will look like when partially or completely achieved. If you don’t know, you need to continue working on the goal’s measurability. It’s also important that your goals for social media relate to your overall goals for your business. Rather than choosing social media goals arbitrarily, make sure these goals tie in with your overall sales, marketing and productivity goals.

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Timing Love

Kate had just passed the night at her cousin's apartment after a slight tiring journey all the way from Abuja. It's a Saturday morning and Kate have waken up ahead of her cousin. Atoto is still in her blanket with her body covered from the head to the toe not knowing that Kate was already awake and seated at her reading table. She's not reading but had turned her face to the big mirror beside her. What could be going through her head? Is it her awaiting exams? Of course not. Is it her looks? Surely no. It's her brother. He's rejected her phone calls last night for reasons she could not figure out. Could it be that he was with one of those bitches of his, well perhaps. Kate trust Cyrus to be that odd only when he's with a woman. Just hope he's ok. She thought and the narose to get her phone but couldn't remember where she's dropped it. She turned round and round but couldn't trace it. Click Here To Download The Book

Spirit Of Leadership

There are many who confuse the position of leadership with the disposition of true leadership. No matter what position one may be given, status in an organization does not automatically create leadership. Genuine leadership is one’s internal disposition, which relates to a sense of purpose, self-worth, and self-concept. Click Here To Download The Book

10 Curses That Block The Blessing

Even though God had delivered Larry completely from drug addiction, he had not been delivered from the uncontrollable outbursts of anger that had plagued his life. Larry had tried everything he knew, but he could do nothing to put these terrible moments of rage behind him. These outbursts would come upon him unexpectedly, and when they did, he said and did terrible things to his wife and even terrified his children. After violent episodes, he would apologize in tears and beg his wife to forgive him. Though he would promise to never lose his temper again, sooner or later his control would slip. During one extreme outburst he understood that he had become just like the generations before him, angry and violent. Though he had vowed never to do those things, he had become the very thing that he most hated. In a moment of revelation he knew that he was confronting a generational pattern, acting out his anger just as generations of his family had done before him. He went to the Bible a...

Healthy Relationship

Joy is the experience of knowing that you are unconditionally loved and that nothing—sickness, failure, emotional distress, oppression, war or even death—can take that love away. ~Henri Nouwen What is life without love? The source of true happiness and fulfillment can always be traced back to love in one way or another. More than anything else, love is sought after in our lives—within our relationships, occupations, within ourselves. Love gives life meaning and purpose. It fulfills the deepest yearnings of the soul. It quenches our thirst and fills our hearts to overflowing. Love turns darkness to light. Love brings harmony and order out of chaos. Love heals wounds and brings comfort to hurts and pain. Love holds families together. It bonds friendships. Love inspires, revives, and restores. Click Here To Download The Book

Sexual Deliverance Manual

God has made a way for us to escape from temptation but most of the time we don't take it. There is a difference between temptation and sin. Demons usually put thoughts of sins in our head. To have the thought pass through your head is not sin. To obey or continue the thoughts and act on them is sin (I Cor. 10:13). Click Here To Download The Book

The Broker

The last friend was Critz, an old fraternity pal from their days at Cornell when Morgan ran the student government while Critz stuffed the ballot boxes. In the past four years, Critz had served as press secretary, chief of staff, national security advisor, and even secretary of state, though that appointment lasted for only three months and was hastily rescinded when Critz's unique style of diplomacy nearly ignited World War III. Critz's last appointment had taken place the previous October, in the final frantic weeks of the reelection onslaught. With the polls showing President Morgan trailing badly in at least forty states, Critz seized control of the campaign and managed to alienate the rest of the country, except, arguably, Alaska. It had been a historic election; never before had an incumbent president received so few electoral votes. Three to be exact, all from Alaska, the only state Morgan had not visited, at Critz's advice. Five hundred and thirty-five for the chal...

12 Ways To Be A Blessing To Your Church

Do you remember a statement similar to this one made by President John F. Kennedy? In his inaugural address on January 20, 1961, he said, “Ask not what your country can do for you—ask what you can do for your country. My fellow citizens of the world: ask not what America will do for you, but what together we can do for the freedom of man.” I remember learning that famous quote in school. I think more people would be saved and ministered to if Christians had that same thinking in the Church today. Many times we have a tendency to look for ways to be blessed rather than looking for ways to be a blessing. Of course, you know as well as I do that the best way to have joy unspeakable in our lives is to be a giver. Real joy is in putting others first instead of ourselves. Click Here To Download The Book

The Four Year Career

All things being equal, college is still smarter than no college. But some kids are figuring out if they invest those four full-time years towards their business ideas and talents, they can end up hiring a lot of college graduates. Think Bill Gates, Steve Jobs, and Larry Ellison … they all quit college to launch their empires. Most young adults following the college model do end up well trained to get a job, but are also well saddled with tens to hundreds of thousands in debt. This debt that cannot be discharged in bankruptcy, it can rarely be renegotiated and most people are ill-afforded to pay it off. And since most people in their 30s and 40s are not even in the career they majored in, the debt they are carrying is a depressing load. Click Here To Download The Book

How To Sell To Nigerians

I don't know about you, but I absolutely detest it when friends and family try to “force” me to buy what they are selling. I'm sure you know what I'm talking about. You are on your own “jejely” and a cousin of yours who just opened his clothing line comes to you. He is just starting out and he needs your support. You are a nice guy and you feel you should support him. It doesn't even matter if his clothes are of top quality or not. Nothing wrong with that. After all, we all need support. No one has reached the top without being assisted by someone one way or the other. No human is an island. So you support. His kinds of clothes are not what you normally wear but you support nonetheless. You get the clothes and give away or keep in your wardrobe or at least wear them once to show your support. If the clothing are of top quality, you can even tag your cousin on social media so others can see. You mention him and his business to a few of your friends with the hope that the...

Power, Politics And Death

Before I could reply, there was a command: “Come straight to the Residence.” Even though Colonel Mustapha Dennis Onoyiveta, aide de camp (ADC) to President Umaru Musa Yar’Adua, and I were friends and often took liberties with each other, the tone with which he spoke on that night of May 5, 2010, was rather unusual. Curiously, I had just left the same Residence (the official home of the president) where I was to keep an appointment with the First Lady, who, as soon as I arrived, was called upstairs. By the time Mustapha’s call came, I was at my apartment to dismiss the PHCN official I had earlier invited to rectify an electrical fault. While I felt a bit irritated by the commanding tone in his voice, I nonetheless heeded the colonel’s instruction and returned back to the Residence. Click to Download

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