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Social Boom!


They all have smartphones; most of them get Facebook updates on their phones, but for one reason or another they have chosen not to enter the world of business social media. Many are on LinkedIn and have a few connections, almost none of them tweet, and even fewer have their own YouTube channel.

REALITY: Some HUGE companies have gone all out in social media, whereas others have their heads buried in the sand or are playing ME TOO, because they woke up one morning and found their competition gaining ground through a prominent and active social media presence. Still others are claiming “regulations” are keeping them from engaging.


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