Writing a plan is a journey through the
mind of one person. Even in partnerships
and corporations, usually one person has
the vision and energy to take an idea and
turn it into a business by writing a business
plan. For that reason, I have addressed this
book to the business owner as a single
individual rather than a husband-and-wife
team, group, committee, partnership, or
corporation. And you’ll find that the same
financial and analytical tools necessary to
convince potential lenders and investors
that your business idea is sound can also
help you decide whether your idea is the
right business for you.
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