Both selling and influencing suffer from the similar misconception that success requires you to aggressively or cleverly push a product or idea. This misunderstanding leads to inappropriate behaviors. For example, people can become evasive, “pushy,” and aggressive, or overly talkative and agreeable. Selling and influencing depends on getting behavior right, by moderating openness and assertiveness with warmth and competence. Combined with a great product or brand, this goes a long way to building customer loyalty.
Sit down, Carol. I have to talk to you about something very serious. I know what I’m going to say will come as a shock to you, but I can’t withhold the truth any longer. You deserve to know that I’ve been involved in an affair with a woman at the office for nearly eighteen months. Her name is Brenda and she is very attractive. It started as an innocent flirtation, but quickly progressed into something more—much more. Now we are unable to pretend any longer. That’s why I’ve made an appointment with an attorney, and I plan to divorce you as quickly as possible. I’m sorry! Honestly, I am. What more can I say? I never intended to hurt you. But I just don’t love you any longer; and I do love Brenda—very deeply. So, Carol, I’m asking you to make it easy for both of us, and of course, for the kids. We’ll all be better off as soon as this mess is settled. Click Here To Download The Book

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