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Sales Don't Just Happen


Sales don’t just happen. Orders happen, of course. Someone calls us up and says, “Do you sell this stuff I’m looking for? Oh, you do? Great. Can I get some?” We take down the details. We fill the order. 

But that’s not selling. That’s taking orders. In order for a sale to happen, we have to do something deliberate and impossible to ignore—something that all but forces the other person to respond to us. The people who then do respond to us are, by definition, our prospects; they’re the ones on which we should focus our attention.


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