When you hear the name Billy Graham, do you think first of his leadership? Most of us do not. We recall his preaching to vast crowds in stadiums. We see the gracious television guest, appearing with hosts from Johnny Carson and David Frost to Larry King and Barbara Walters—always responding with gentle wisdom, explaining the gospel, but humbly admitting his own limitations. We remember his leading the nation in dramatic times of grief, or helping inaugurate presidents, but more as national pastor than leader.
We all have the power of attraction—the ability to draw people in and hold them in our thrall. Far from all of us, though, are aware of this inner potential, and we imagine attractiveness instead as a near-mystical trait that a select few are born with and the rest will never command. Yet all we need to do to realize our potential is understand what it is in a person's character that naturally excites people and develop these latent qualities within us. Successful seductions rarely begin with an obvious maneuver or strategic device. That is certain to arouse suspicion. Successful seductions begin with your character, your ability to radiate some quality that attracts people and stirs their emotions in a way that is beyond their control. Hypnotized by your seductive character, your victims will not notice your subsequent manipulations. It will then be child's play to mislead and seduce them. There are nine seducer types in the world. Each type has a particular character trait th...

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