When you hear the name Billy Graham, do you think first of his leadership? Most of us do not. We recall his preaching to vast crowds in stadiums. We see the gracious television guest, appearing with hosts from Johnny Carson and David Frost to Larry King and Barbara Walters—always responding with gentle wisdom, explaining the gospel, but humbly admitting his own limitations. We remember his leading the nation in dramatic times of grief, or helping inaugurate presidents, but more as national pastor than leader.
We live in a visual world. Every marketer knows that capturing the attention of a potential client is crucial, and visual appeal is key to stimulating a positive first impression. This is one of the reasons we see so much seductive sexual imagery in advertising and marketing. Every merchandiser around the world knows that he can capture the attention of most men through sexually explicit images. Every male product imaginable is being promoted by an attractive woman in seductive apparel. Click Here To Download The Book

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