Are you a consultant? That title applies to professionals from actuarial advisors to Web site designers, including management consultants, accountants, architects, investment counselors, lawyers, public relations consultants, engineers, human resources experts, executive coaches, professional speakers, technology consultants, internal consultants, and others.
All consultants are different and each specialty requires unique skills. One of those skills, though it may not say so on your business card, is marketing. If you’re not a top-notch marketer, expect an up-hill road all the way. And don’t expect that road to lead to the bank.
Professional service providers need powerful marketing now more than ever. You may be a brilliant advisor or strategist, but in our highly competitive world you must convince clients that your services are head and shoulders above the competition if you want to stay in business.
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